Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.

Internet Marketing – The Honest Truth

Lies! I tell You. If you really think that you can make money without doing any work you need to just quit right now. Do not waste any more of your time or energy, because you need to realize that if you want to compete with everyone else out there who's earning money online you've got to put in at least enough effort to keep up.

Maybe you've just got to find that nice little niche to dominate, maybe you've got to create a product so good that you have JV partners lining up to build your customer list. There are a ton of ways for you to achieve success online but do not fool yourself, it's going to take some work.

It's going to take some effort to promote anything, and sometimes trial and error to get it to work. You can not expect too much or you will want to give up. It's best to just set a small goal for yourself as far as promotion goes. Like you're going to write 1-5 articles a day, everyday, and submit them.

If you're not a writer outsource the work, but whatever you do just be consistent. Promote one thing until you see results, there are a ton of things you can do with articles and rss feeds to build links to your articles. Just like I've added the feeds of the many places I've published articles to my blog.

If you're not sure where to start it can be good to pick up a guide. However information overload is a common problem for people trying to start out in Internet Marketing. It's really easy to fill your head with information instead of your website. This is the wrong move! Sure you've got to learn some things, but it's not that much. It's all about putting whatever content you have gotten out there and seeing what kind of results you can get. The worst thing that happens is you fail, and learn.

Life goes on, some things do not work out as you might have hoped. You need to be able to take defeat and move on with it as a lesson of what not to do. If you fail at least try and learn something from the experience.

Consistent effort will pay off, just set yourself a reasonable goal and stick to it! You'll see profits in no time! Enjoy Your Success!

Family Life – Today’s Extended Family – Two Or Three Generations Sharing One Home

As if the worst recession since World War II, near collapse of the financial system, double-digit unemployment & rising health care costs weren’t enough to deal with. Today’s modern family needs help.

Extended family living is the answer. Pull together, pool your resources with the ones you love and you will survive. Whether by necessity or choice… “before it becomes necessary”. Today’s families are looking back into their family history for crisis management answers.

After world war ii, with our economy in shambles, families struggled to rebound, instinctively they counted on one another, some family members, older and wiser, some young and strong. Life savings “nest eggs” usually provided by the elder members of the family secured immediate financial relief. In turn the younger members of the extended family worked on building a solid future, they sought out and worked jobs, sometimes two or three minimal pay jobs, anything to contribute to the family’s financial future. Everyone worked together, the work ethic was amazing, even children contributed to the family security. Household chores were done mostly by the kids, while the grand parents kept a watchful eye on the kids’ well being.

So the strong, young parents could focus on improving the job and wage possibilities. It took a while, but it did happen: families recovered, even thrived, and the family bond became even stronger.

If your family finds itself needing to expand, you must set clear and respectful boundaries and guidelines. Consider everyone’s need for private space and if possible develop affordable additional living space within your home.

Consider finishing the homes basement. You can virtually double your much need living space and basement finishing is the least expensive approach when adding true living space to your home!

It’s true…you can finish your basement for roughly 1/3 of the cost of, building an addition to your home! Your only other option to add living space to your home.