Bing SEO Techniques

Bing is one of the up and coming search engines in the online community today. I'm sure that you have seen the commercials that have telling you that they are the decision engine not the "search" engine. Pretty good when you think about it. Bing is trying to crawl up the ladder slowly but surely. There are many great reviews about bing from users around the world. Many say that Bing is easier to navigate, more interactive, better customer support, and is more faster and responsive than Google itself. You can search more information on Alexa.com. What does this mean for SEO? This means that Bing has plenty of knowledgeable people looking for specific types of information online and are starting to use Bing for answers before Google.

I'm not saying that Google is being threatened by them nor am needarily saying that Bing is better than Google. What I am saying is that you should pay close attention what is going on in the internet as opposed to listening to particular figures that narrow your mind only into a specific strategy or search engine, telling you that this is the only way you can get to people online which is preposterous.

There are three unique strategies that you can use to optimize on Bing.com. You are gong to have to do something a little different from what you have been told. First of all you first need to do a regular search on Google. Once you perform your keyword search on Google (using quotations on the keywords you are looking to use) you will want to take those same keywords or key phrases and place them in the bing search bar as well. You will want to analyze both results and see which one is the best ranked.

You should know that Bing does not favor domain keywords (ie xyz.com, .net, .info, etc.). Bing.com's own domain does not even rank that high their own search engine but they are in the top ten in Google. However, Bing does like EzineArticles.com and forums.

You will also want to use XHTML as oppose to HTML as Bing optimizes better for XHTML. You will want to be sure that you have the appropriate validation for your XHTML to suit the W3c standards. Bing is also big on meta tags. Google does not give much detail about the amount of characters for optimizing meta tags but Bing states that you should have original tags for each page that you want to establish and should be 25 to 150 characters, 874 characters in your keywords, and the most important keywords in your title and description. Keywords should not repeat more than 4 times or it will look like you are spamming.

What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.